Audi has officially confirmed the identity of its Formula One team ahead of its highly anticipated 2026 entry, revealing the final team name, brand logo, and a fixed launch schedule in Berlin. The team will compete as the Audi Revolut F1 Team, highlighting a title partnership that links Audi’s factory racing ambitions with Revolut’s global fintech footprint. The full public unveiling is scheduled for January 20, 2026 in Berlin, where the team will present its race livery and complete branding for the first time.
This announcement marks an important milestone in Audi’s step by step build toward its debut season. In modern Formula One, the team identity is not just a badge. It signals long term intent, commercial strength, and the direction of a programme that must compete at the highest level while also appealing to a global fanbase. For Audi, the Berlin launch is positioned as the first major showcase of the team’s character and its approach to performance, innovation, and brand experience.
What Audi revealed and why it matters
The biggest headline is simple: Audi Revolut F1 Team is now the official name under which Audi will compete when it joins the Formula One World Championship in 2026. Alongside the name, Audi has also revealed the official logo that will represent the team across race weekends, media, merchandise, and digital platforms.
For a manufacturer entering Formula One as a factory team, the team name becomes a long term asset. It will sit on the car, appear in championship standings, and shape global recognition. With Revolut included directly in the identity, Audi is signaling that this is not a short term sponsorship add on but a deep partnership designed to be integrated into the team’s operations and fan engagement strategy.
Short summary table
Category |
Details |
|---|---|
Official team name |
Audi Revolut F1 Team |
Launch city |
Berlin |
Global unveiling date |
January 20, 2026 |
Fan public event |
January 21, 2026 |
What will be revealed |
Team identity, branding, and race livery |
Title partner |
Revolut |
Team base |
Hinwil, Switzerland |
Leadership |
Mattia Binotto and Jonathan Wheatley |
Driver lineup |
Nico Hulkenberg and Gabriel Bortoleto |
Official site link |
Berlin launch on January 20, 2026 and a second day for fans
Audi has confirmed that the team’s global launch will take place on January 20, 2026 in Berlin. This event is expected to be the first full reveal of the team’s race livery and the complete branding package that will carry into its debut season.
In addition, the team plans to extend the launch beyond a closed industry presentation by following up with a public event on January 21, 2026. This two day approach is designed to give fans direct access to the new team identity, which is increasingly important as Formula One expands its entertainment footprint and focuses on bringing audiences closer to teams through live activations and experiences.
Why Revolut is central to the team identity
Revolut is not positioned as a standard sponsor in this project. Audi has framed the partnership as a core part of the team’s identity, aligned with themes of innovation, performance, and global reach. From a brand strategy perspective, the pairing is logical. Audi brings engineering heritage and motorsport credibility, while Revolut brings a digital first product ecosystem and a young, international customer base.
The partnership also includes a fan engagement layer that goes beyond logos on a car. The team plans to offer activations and experiences tied to Revolut users, with app based benefits that can connect fans to race weekend moments, team content, and potentially access driven initiatives. This approach fits Formula One’s current direction, where teams increasingly build loyalty through digital perks and interactive experiences.
On the operations side, Revolut Business is expected to be integrated into the team’s financial workflows, and Revolut Pay is intended to support a smoother checkout experience for official merchandise through the online store. That kind of functional integration is becoming more common in modern motorsport partnerships, where sponsors aim to demonstrate product value inside the team environment rather than relying only on branding.
Audi’s Formula One preparation through Sauber and long term investment
Audi’s entry is built around the transformation of the Sauber organisation into a full Audi factory team for 2026. This structure gives Audi an existing Formula One base in Hinwil, Switzerland, with facilities, personnel, and championship experience that can be scaled and reshaped around Audi’s objectives.
The programme has also been strengthened by external investment into the wider project through a significant minority stake by Qatar Investment Authority in the Sauber holding structure. This supports infrastructure and long range development as the team prepares for the new era of regulations.
Leadership team and reporting structure
Audi’s leadership plan combines two highly experienced figures with complementary strengths.
Mattia Binotto is a senior Formula One leader with deep technical and team management experience. His involvement signals Audi’s focus on engineering structure, long term planning, and building a stable performance culture.
Jonathan Wheatley adds strong operational and racing expertise, with a background in high pressure team environments where race execution, pit wall decisions, and weekend performance management can determine results.
Both leaders are positioned as key decision makers under Audi’s overall governance structure, aligned with Audi’s top leadership for the Formula One project. For a new factory team, clarity of leadership is vital because early years in Formula One are often defined by how quickly the organisation learns, adapts, and builds a performance pipeline.
Driver lineup: experience and youth for the first Audi season
Audi’s driver pairing for the 2026 debut is built around contrast and balance.
Nico Hulkenberg brings experience, technical feedback ability, and a mature approach to development. A driver with strong experience can help a new programme stabilise because early seasons often involve rapid learning, car development changes, and operational refinement.
Gabriel Bortoleto represents the youthful side of the project. Bringing in a young talent can support long term continuity if the team wants to build a driver around its future performance curve. For a brand new factory team, this mix often makes sense: one driver supports early stability while the other represents growth and long range potential.
What happens next before the 2026 season begins
The Berlin reveal is a major branding milestone, but the competitive story will unfold through development and testing.
The 2026 season will bring major technical regulation changes that affect power units and chassis design, with a stronger electrification component and sustainable fuels as part of the sport’s direction. For Audi, that timing is strategic because entering at the start of a new rules cycle offers a cleaner opportunity to compete rather than joining mid cycle when established teams already have years of platform advantage.
After the Berlin launch, attention will shift toward testing, operational readiness, and the team’s first competitive laps as an Audi factory entry. Fans will also watch for additional partnership announcements, technical updates, and the final look of the race car once it appears in full track specification.
FAQs
1. What is the official name of Audi’s Formula One team for 2026
Audi will compete as the Audi Revolut F1 Team.
2. When is the Audi Revolut F1 Team launch event
The global unveiling is scheduled for January 20, 2026 in Berlin.
3. Will fans be able to attend a public event
Yes, a public event is planned for January 21, 2026 following the main unveiling.
4. Who will lead the Audi Formula One team
The team’s leadership includes Mattia Binotto and Jonathan Wheatley.
5. Who are Audi’s confirmed drivers for the 2026 season
Audi will field Nico Hulkenberg and Gabriel Bortoleto for its debut Formula One season.
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